about me
Welcome to the intersection of creativity and data-driven marketing. I’m Munir Hassan, an integrated marketing leader with years of experience developing digital marketing strategies that deliver measurable results. I’ve worked with Fortune 500 companies as well as small businesses to plan, manage, and optimize PPC, social media, email, video, and programmatic advertising. My efforts have driven brand awareness, boosted conversions, and successfully launched go-to-market strategies.
Sr. Marketing Manager
Wayfair – Boston, MA
At Wayfair, I led the development and execution of a data-driven online video strategy, resulting in a 25% surge in web traffic, a 20% rise in acquired email leads, and a 5 percentage point increase in brand awareness. My strategic leadership and cross-functional collaboration approach ensured seamless alignment with brand managers, creative leads, and production teams.
Sr. Marketing Manager
Breezeline – Quincy, MA
In my role at Breezeline, I orchestrated integrated marketing strategies and data-driven campaigns that achieved a 25% market penetration within the first year of launching in new markets. I also led the development of a comprehensive social media communications and customer response strategy, elevating engagement and NPS scores.
Digital Marketing Manager
Atlantic Broadband – Quincy, MA
At Atlantic Broadband, I implemented and optimized a full-funnel digital advertising strategy, resulting in a significant 48% increase in conversions year-over-year. My data-driven audience segmentation and reporting played a crucial role in successful market expansion, increasing ABB’s footprint by 35%.
Media Planner/Buyer
Geary LSF – San Diego, CA
As a Media Planner, I led strategic planning and execution for various clients like Aspen Dental and Armark, managing third-party media vendors and optimizing B2B & B2C SEM, paid social, and programmatic display campaigns.
Graphic Design/Marketing Manager
Dependable Cleaners – Quincy, MA
As the sole marketing professional at Dependable Cleaners, I leveraged my digital marketing, graphic design, and analytics skills to create an integrated communication strategy across various channels, driving sales and email subscriptions.
Suffolk University
BSBA – Boston, MA
Studies: Business and Marketing
Skills: Integrated Marketing Strategy | Web Analytics | Brand Marketing | Paid & Earned Media Strategy | Social Media Marketing | SEM | Video Marketing | Go-To-Market Strategy | Email | Digital Marketing | Microsoft Office | ABM
Start Getting meaningful results today.
MH@StoryLifeMediaLLC.Com